UI/UX Designer — Rochester, MI
I'm Paulina — a UI/UX designer with 3+ years shaping mobile apps and web experiences. I care deeply about the space between user intention and interface response.
View selected workSelected work — 2022–2025
01 — Featured project
A mobile-first app designed to make personal finance feel calm, not stressful. From zero-to-one: research, information architecture, full UI system, and interactive prototype.
02
Web design for a premium supplement brand — conversion-focused landing with editorial sensibility and a warm, organic visual system.
03
Before/after UX redesign of a grocery delivery app — identifying friction points and rebuilding core flows to cut cart abandonment by 38%.
About
I'm Paulina Zentella, a UI/UX designer based in Rochester, MI with 3+ years of experience designing mobile apps and web experiences that people actually want to use.
I work at the intersection of visual design and user behavior — grounding every decision in research while sweating the details that make an interface feel effortless.
Let's talk
Available for full-time roles and select freelance projects.
paulinazentella@gmail.com